Orange Theory

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  • Overview

Orangetheory Fitness studios offer trainer-led group workout sessions, which are broken into intervals of cardiovascular and strength training. Equipment used in the classes includes treadmills, rowing machines and free weights. Each participant also wears a heart-rate monitor, and their heart rate is displayed on screens during the workout. The company has been franchising since 2010.


Founded: 2010

Franchising Since: 2010 (8 Years)

Corporate Address: 6000 Broken Sound Pkwy. N.W., #200, Boca Raton, FL 33487

CEO: Dave Long

Parent Company: Ultimate Fitness Holdings LLC

Financial Requirements

Initial Investment: $488,405 - $994,360

Net-worth Requirement: $500,000

Liquid Cash Requirement: $150,000

Ongoing Fees

Initial Franchise Fee: $49,500 - $49,500

Ongoing Royalty Fee: 8%

Ad Royalty Fee: 2%

Financing Options

Orangetheory Fitness has relationships with third-party sources which offer financing to cover the following: ?franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Support Options

Ongoing Support: Newsletter, Meetings/Conventions, Toll-Free Line, Grand Opening, Online Support, Security/Safety Procedures, Field Operations, Proprietary Software, Franchisee Intranet Platform

Marketing Support: Co-op Advertising, Ad Templates, National Media, Regional Advertising, Social media, SEO, Website development, Email marketing

On-the-job training: 3.3 hours

Classroom training: 58.25 hours

Additional Training: E-learning

Number of employees required to run: 8 - 11

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Call Us: 203-408-1210
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